Mobile · User Acquisition · Performance
A specialist mobile-marketing studio built around user acquisition — with the fraud auditing and measurement plumbing to keep every dollar of spend honest.
Trusted by app teams scaling past $10M in net revenue.
What we do
User acquisition is what we lead with. Fraud auditing, attribution and creative direction sit underneath it — wired at the data layer so the spend, the measurement and the creative all read the same scoreboard.
The thing that actually pays back.
UA is the engine — everything else exists to keep it honest. Channel-agnostic buying across Meta, Google, TikTok, Applovin, Unity and DSPs, run on payback math instead of vanity dashboards. Campaigns are tuned around D7 / D30 ROAS and incrementality, not a CPI race to the bottom.
Stop paying for installs that never happened.
Most agencies treat fraud as a Protect360 checkbox. We treat it as its own discipline. MMP-side validation across AppsFlyer, Adjust and Singular; custom rules layered on top of the suite defaults; server-side event sanity checks; cohort anomaly detection that catches the patterns canned filters miss. Then retroactive clawbacks on the spend that should never have shipped.
Honest numbers, fast feedback loops.
AppsFlyer / Adjust / Singular set up properly, server-side events plumbed through, BI dashboards that the buyers actually open every morning. SKAN 4 and privacy-safe attribution handled, not avoided. The measurement layer the UA team trusts before it scales spend.
Concept and production support, briefed by the buyers.
Creative is a supporting function, not our main craft. We work with vetted external partners on concept, motion and playables — briefed against the same data the buyers see, so direction is anchored to UA signal rather than aesthetic taste.
Selected work
A sample of recent engagements. Numbers are rolling 30-day uplifts vs. the trailing baseline, validated against the client's MMP.
Stalled UA on iOS post-SKAN; deposit-paying cohorts thinning despite cheap installs and aggressive welcome offers.
Pre-match traffic infested with bonus-abuse bots; Protect360 green while net-of-fraud CPA drifted 40% above target.
Volatility-driven cohorts behaving inconsistently; legacy LTV model drifted, growth team froze spend until it could be trusted again.
CAC creeping above LTV after Series B push; SKAN attribution gaps masking the real cohort behaviour underneath.
Strong organic, paid plateaued on Meta; first-purchase margin tight, repeat-purchase value unmodelled in the bidding signal.
Hyperlocal CAC sensitivity; spend leaking into zones the operations team had silently paused.
Detailed case decks shared under NDA — request access.
Trusted by app teams across iGaming · betting · fintech · e-commerce
How we work
A short engagement model that gets you from diagnostic to compounding spend in a quarter. Four clean strikes — no flourishes, nothing wasted between them.
A 2-week diagnostic on UA, attribution, fraud exposure and the existing ad inventory. We surface what is actually broken — not what is fashionable.
Channel mix, target ROAS curves, fraud-filter rules and a measurement plan. One page, signed off, no theatre.
Buyers, fraud monitoring and creative partners launch in lockstep. Daily ops, weekly written reviews, monthly cohort retros against net-of-fraud spend.
Once the funnel proves payback on clean traffic, we double, triple, then quadruple spend — under the same payback bar, not by loosening it.
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